Bluetooth beacons are tiny transmitters powered by a battery which broadcasts messages through a low-energy Bluetooth antenna. It is like a Bluetooth headset, although there is no broadcasting of music. Instead, it sends a unique ID no to a compatible app on the smartphone of wearers. The app can check out the location of the specific beacon and send out information on the basis of the user’s location. BT beacons are one of the hottest new tools in the travel and hospitality industry, and here are 4 special ways you can put them to use.
Welcoming your guests and visitors
You can use beacons to provide guests to your hotel, store etc with a warm welcome. Each time a guest walks into your property, he will be sent a welcome notification to his smartphone. Once they enter the premises of your hotel, they can be provided with notification about better rooms along with discounted upgrades for the same. By using beacons you can provide guests with offers about discounts and better offers regarding their choices.
Providing guests with wearable beacon devices
You could consider providing your guests with wearable beacons to wear even when they are outside your hotel. These can be worn on the wrists or around the neck, and can notify them about any travel-friendly destination such as a community center, pub or restaurant. Instead of a wearable device, you may also let them send an app in their smartphone.
Productivity of staffs
If you are in the hospitality sector, you can use beacons to improve the productivity of your staffs. You can log the presence of maintenance crews and housekeepers via beacons. This will remove the requirement for using paper-based records. These can also send alerts in case particular regions have not been maintained according to schedule. Analytics data can also be generated about the amount of time being used for varied activities, in order to evaluate the productivity of staffs.
Getting customer insights
You can also use beacons to collect information about customers and getting insights into their behavior, in order to improve the experience for them. These can be utilized for finding out the amount of time spent by visitors in varied locations of stores, hotels etc and knowing which the most popular spots are. You can spot the profit centers by fitting beacons around your commercial hub, and plan rewards and offers in an according manner.